EnergX
Applied skillsets: UX Designer | UX research | User testing | Client Management
EnergX users were struggling to retain the information they learned in their workshops. We developed a solution that would help them retain that information and actively integrate the EnergX ideology into their lives.
EnergX is a human performance consultancy that specialises in burnout risk identification and prevention to help people have more energy for what matters.
EnergX currently works around a one day intensive workshop and were looking into options of how to expand into a virtual coaching service.
We set about looking at what could fill the gap between those two services.
We laid out a research plan based around one on one interviews with previous EnergX users. I lead the communication with EnergX to get interviewees organised around the short time frame we had.
After synthesizing the data from a series of interviews a few trends became obvious across all the users.
The users all loved Sean who runs the workshop. However, they felt that after an exhilarating, full on day it was hard to remember all the content and there was no way of continuing on practicing the EnergX principles.
We used this insight to form the backbone of our problem statement to design around.
Our research yielded two clear personas that embodied the EnergX users. We were able to find the needs, the wants and the roadblocks the users were coming up against. This helped us direct our efforts in a way that would let us meet those needs.
We need to create a solution that would stick with the users and not be forgotten about after a few weeks.
Ideation consisted of a few preliminary ideas that could be expanded upon. Something as simple as a diary, through to catch up sessions with EnergX post workshop.
The number one trend across the users was that they want a way to integrate the learnings of EnergX into their lives. So a mobile phone app was the most popular and logical conclusion.
But therein lay the problem, almost all interviewees stated that they were worried that it would be another app that would be installed with the best of intentions only to be forgotten about a few weeks later.
So the key to anything we created was going to be user engagement. We based our idea around people checking in and tracking their personal energy levels.
We started looking into hook principles to keep users coming back and engaging with the app. The biggest thing that the users said they wanted post workshop was more of Sean and more of EnergX. So there lay the value that we could base our app around.
After they have tracked their energy levels for a certain number of days they would unlock/progress forward onto more EnergX content.
By doing this we were aiming to solve both problems of engagement and information retention. As working towards unlocking more valued EnergX content would also allow us to drip feed the information back to them.
For a direct link to the video click here.
The above is showing a user using a digitised tracking sheet to track there energy levels and unlocking new content to progress in their EnergX journey.
We produced the initial prototype in miro, each of us taking a separate piece of functionality before merging it in to one working prototype which we tested utilising maze.
A digitised tracking sheet would allow people to keep on top of their energy levels, on what level of self care they were showing to themselves.
Community statistics, being able to see where you sit based on locality, age, demographic, would utilise nudge theory to help people stay on top of their energy levels.
Achievement unlocking/progressing would keep them engaged, working on the current chunk of EnergX content to unlock the next piece in their journey to get more EnergX.
Weekly/daily goals would allow them to focus on a single piece of EnergX content.
Our objectives for testing were based on how the users would respond to content being unlocked as they progressed through their EnergX Journey as well as the usability off the app.
The testing was almost unanimously positive. The users could easily navigate through the app and importantly could see themselves responding well to working towards a goal of unlocking more content to keep them coming back for more.
The app has the capability to solve the problem of content retention and engagement after the workshop. In addition the app could share resources with video coaching projects as a lot of the content required could be generated from the already available videos.
The insights we were able to give Sean on his user base were refreshing. He had a lot of unknowns on what people took away from the workshops and if they even read some of the results he e-mailed out to them.
The interesting part through all this was when Sean revealed that EnergX in its infancy had actually tried to make an app based around the digitised tracking sheet previously.
However the app hadn't been successful, he had tried to get people to turn on reminders and notifications but eventually fell by the wayside. By utilising hook model principles we had found that missing piece of the puzzle that Sean’s original app was missing.
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