The National Self-Exclusion Register

BetStop also known as the National Self-Exclusion Register, is an Australian Government initiative that allows users to ban themselves from all licensed online and telephone gambling companies in Australia.

• Applied skillsets: UX Designer | UX research

• Tools utilised : Figma | Miro | Dovetail | Chakra design system | Adobe Photoshop | Adobe Illustrator | Maze.co

Gambling in Australia

Australia is the gambling capital of the world.

• Australians lose more than $24 billion a year to gambling.

• Australia averages around 240,000 people experiencing a level of harm from Internet and phone gambling.

• For ever person that gambles, the knock on effect sees on average 10 other people affected.

• During the lockdown period, Internet and phone gambling saw an increase of 67 percent.

What is BetStop?

The National Self Exclusion Register or BetStop as it is known commercially, is a self-banning tool for users who want to take a break or permanently ban themselves from all online and telephone gambling in Australia. 

BetStop is an Australian Government initiative, legislated under the Interactive Gambling act 2001. The legislation defines how the register works both technically and operationally. 

BetStop is funded online and telephone gambling companies that are required to integrate with the register.

The legislation ruled that any person who registered on BetStop would:

• Close all accounts registered with any Australian online and telephone gambling companies.

• Be blocked from creating a new account for a minimum of three months.

• Be unable to cancel self-exclusion for a minimum of three months.

• Cease to have direct marketing sent to them from gambling companies.

Stakeholders

The Australian Communications and Media Authority (ACMA) oversees BetStop and was the primary stakeholder. Throughout the process, we would be responsible for educating them through the research and how it drove my designs..

All online and telephone gambling companies were required to integrate with BetStop. This saw our team conduct multiple stakeholder workshops to understand their needs so that they would be be fully compliant with the platform.

My responsibilities

Who I designed for

I was responsible for designing for the users who would register on BetStop. This group ranged from casual gamblers who noticed their gambling habits developing, through to identified gambling addicts who had lost jobs, homes, relationships and even faced incarceration. 

What I designed

I was primarily responsible for the design of:

• Home Page

• User sign-up flow

• User portals

I was also heavily involved in the development and testing of the brand name and logo.

How I designed

My designs were driven by:

• In-depth discovery phase

• Discovery artefacts including user journey maps, personas & user needs.

• Desktop research across gambling addiction forums, current self-exclusion programs, and gambling platforms.

• User testing through Figma prototypes and test builds.

View the outcomes